
THE PITCH aims to identify, evaluate and encourage potential entrepreneurs who not only have the most deserving business ideas, but also possess the critical skills required to execute those ideas successfully.
Following the nationwide call-for-entries, a jury comprising of highly renowned professionals will shortlist the participants who will be called to make their elevator pitches in Mumbai. The jury and angel investors will closely evaluate these shortlisted aspirants not only on the merit of their business pitches, but also on their individual brilliance and identify the finalists who will appear on Season 2 of THE PITCH.
In this quest for excellence, the aspirants face challenges thrown to them by some of India's most prominent business leaders. Each week on a fresh episode, a new business leader will design and assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs. 5crores from the investors to start their business.
In its first season, from the thousands of aspirants who sent their business plans, around a 100 entrepreneurs made the cut to present their elevator pitch before the grand jury comprising Vishal Gondal of Indiagames, Alok Kejriwal of Media2win, Manish Saigal from KPMG and the anchor of the show. Only 12 finally made it to the inaugural season of The Pitch.
These 12 entrepreneurs faced icons like Rahul Bajaj, Kishore Biyani, Naina Lal Kidwai, R Gopalakrishnan, Niranjan Hiranandani, Hari & Shyam Bratia among others, performing the assigned tasks to the best of their ability making their way to the grand finale in Kolkata with YC Deveshwar. Rising to the challenge, Shreyas P Srinivas went on to impress the Chairman of ITC Ltd. with his growth recommendations for the e-choupal initiative, to emerge the victor in Season 1 of The Pitch.
The scene is set for a comeback of the biggest, toughest, smartest business reality show on Indian Television – THE PITCH. The stakes are higher and the plot tougher than before. If you think entrepreneurship is fueled by hunger - this season you'll meet some of the hungriest young entrepreneurs of India! To have a dream, to create a new reality and if you have the faith to rewrite your future… enter India's Biggest Business Reality Show and seize the opportunity to realize your dreams!

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